I recently came across the #Ineverexpire campaign from SKII and it got me thinking !

So I wanted to talk to you about it and more specifically, about the big 3.0.

I entered the 30 age group in December last year and can honestly say that it was – and still is – a hard one for me ! – hard like trying to eat a pistachio without peeling the shell.

So, because it’s your birthday, you think it will be fun ! After all, it’s an occasion to celebrate, an other reason to receive gifts and get spoiled but … hum… this one is a bit hard to swallow ! Some will tell you : ‘believe me, this is when I started being really happy !’ …

Back then, all I knew is that I was having a melt down ! I started freaking out 1month prior the ‘due date’ (Aka. my birthday) and frankly, quite some time after ( I still am actually)


The surroundings

Inevitably, all you see is pictures of your friends with their kids and/or babies. Every single one of them !! It’s all around us, all over Facebook and Instagram…

What about the others ? the rare exceptions without kids ? well, for sure they got married and/or have an amazing career … (not saying it’s true but that’s all you can see then when in the middle of your 3.0. crisis).

Oh ! not forgetting about the very long lasting important ex-boyfriend that announces he’s getting married. Oh I’m soooo happy for him, I really and sincerely am!! But hum… it’s always a surprise !


The grey hair

IMG_E4259I used to think I’ld have so much time before that day arrives ! Especially if you’re lucky to be blond ! but … hum, hello ! here is one ! oh no, sorry my bad, I meant two GREY HAIR !

Either you discover it just as you happen to be at work or you spot it in the fitting room while shopping with your friends… for sure It ruins your shopping session and your day all at once !

And the sky suddenly looked so grey, too…


Imperfect skin

Oh but being older should solve all the blemishes and breakouts that you’ve been dealing with since you are a teenager, no ?!

Oops, that’s right, that was a LIE !!!!! And I can tell you, if you have hormonal imbalances or a damaged liver, you can use as many creams as you like, it doesn’t make things easy !


Imperfect body

I have to admit I’m pretty lucky on that one so far.  I used to weight 16 extra kilos during my 20’s and I’m finally back to my perfect weight now. But for sure, 30 is the age that the muscle and skin tone aren’t the same anymore and apart from sports and healthy diet, there is no much more we can do to reduce the impact of ageing …


Imperfect life

As said before, you look around and you start comparing yourself : no kids, no husband, no ‘stable’ career, no achievement !!!! … far far away from the social expectations and/or peer pressure…

Myself I have been abroad for some time – not long enough to call it home though – and only those in that situation know how hard it can be to deal with visas and all expenses related. They all believe that you are living the dream because you moved to a remote country with beautiful beaches and 300 sunny days per year but hey ! life is hard for everyone and even more when you are by yourself in a foreign country !

So, for sure there was no much time to actually focus on the baby/family thing and the career hasn’t quite been the expected success…

Yep, harsh realisation that turning 30 does not rhyme with ‘perfection’!

But hey ! what is perfection ?!

Maybe you just don’t want to be like everyone else ! Maybe you don’t wanna have kids or a committed ‘relationship’ or a ‘career’ and that is very fine !

And even if you do but you just haven’t found the right time (or the right man, or the right place etc…) …  it’s okay !

Who said that it was being imperfect ?!

Let’s just stop looking around for a moment and let’s just focus on our own achievements.

… Let’s enjoy being perfectly imperfect …

Maybe moving to a foreign country by yourself, becoming a barista, driving a car on the other side of the road, living in a sharehouse, learning a foreign language or a new qualification is a big deal for you! and an achievement by itself ! YOUR own achievements.

Isn’t that amazing and fulfilling when you just focus on the bright side ?!


It’s easy for you… you look young !

Most people think that it’s good for you to be perceived as a 20 y.o. when you are 30. But I can tell you it does NOT help AT ALL !

Very few people understand but when you look younger, it’s hard to be taken seriously.

You can be good at your job and professional but, darling, you look young… so not so ‘trustworthy’ ! (or ‘experienced’ enough) hum … And that, my friends, leads to a ‘ I always need to do better’ attitude… (someone were wondering why I’m constantly dissatisfied?)

Not so easy to let go … but it is a daily practice !


Anyways… Either you look old or young, you do or don’t have grey hair, your skin and body are perfect or totally imperfect  … We all have the right to be happy ! And 30 maybe does not make us perfect but it teaches us to LET GO of all worries about our self-appearance …

Yes my friends, we live only once on this planet  (for a pretty short time – longer if you believe in reincarnation but that’s another topic)…



And you, what do you think about #ineverexpire ? How was your big 3.0. celebration ?

What is your opinion on the subject ?





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